In this day and age, it’s easy to feel like you have to do it all. If you are starting a photography business, you especially feel like you have to take every wedding, couple, family, senior, etc that comes your way. You want the work so you take everything you can get, even if it’s not what you like! Or maybe you are more established and doing studio work but what you REALLY want to be doing is all natural light photography on location. I’m here to tell you it’s okay to follow your passion (the type of work you are really drawn to) and to let everything else fall to the wayside. It seems counter intuitive to turn business away however once you really focus in on the work you are passionate about, people will really start to take notice and you will find yourself getting busier with the type of work you actually love.
If you don’t know what it is you love yet, that’s absolutely okay! I’ve been a photographer for 8 years and it took me until about 2 years ago before I really started to figure it out. I find the best way to make progress is to take little breaks and check in with yourself. Sip some tea or coffee and ask yourself what it is you are feeling. Do you get excited about photographing families but the thought of taking on a wedding make you break out into sweat? These are little clues that will help guide you along the way.